See what you actually keep from an eBay UK sale after category-based Final Value Fees, per-order charges, the Regulatory Operating Fee, listing costs, advertising, VAT and other real selling expenses.
Sales conditions
UK-registered sellers only. This is a one-item, one-checkout-order estimator (not eBay Motors or eBay Live). Multi-item baskets and special exceptions need your actual order fee.
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Destination and tax
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Seller-remitted VAT is removed from economic revenue; eBay-collected buyer tax is never seller revenue but may be in eBay fee bases. Business fee rates exclude VAT. This tool does not assume an automatic 20% tax.
Final Value Fee and performance (Business)
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Actual variable FVF already includes any performance adjustments or Premium Service discounts shown in Seller Hub. The separate controls are hidden in this mode, but your selections are retained when you return to an official or rate-based mode. Fixed per-order and Regulatory Operating Fees are calculated separately.
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Performance conditions may have eligibility constraints. This calculator does not automatically combine Premium Service with performance penalties; confirm complex combinations in Seller Hub.
International and currency conversion
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Listing and Shop subscription
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Business Shop: No Shop / Basic £27 / Featured £77 / Anchor £437 per month (excluding VAT). Subscription is allocated only when monthly orders are supplied. Listings are charged when created; count only paid listings and avoid re-counting fees already included in actual inputs.
Promoted Listings & additional costs
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General is charged only when the sale meets eBay attribution requirements; Priority charges per valid click, even without a sale. They can both apply in some situations. Avoid counting ad spend twice.
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eBay UK fees: why private and business sellers differ
UK-registered private sellers generally pay no domestic final value fee or regulatory operating fee on standard non-Motors sales. eBay supplies 300 free listings monthly (400 for eligible private Shop users); further listings are 35p each. Overseas delivery attracts a 3% international fee. Optional listing upgrades and advertising may still cost money. Business sellers instead pay a category-based final value fee, a fixed per-order fee, a 0.35% regulatory fee and applicable costs.
2026 fixed order fee
For business sellers, the fixed charge is 30p on orders totalling £10 or less and 40p on orders above £10. Some selected Collectables and Home category orders totalling £10 or less qualify for 10p. This applies once per checkout order, not once per item. This calculator models a one-item order; use settlement amounts for multi-item orders.
Category examples and progressive rates
Everything Else 12.9%, Books 9.9%, Business/Office/Industrial 12.5%, Crafts 12.9%, and general Health & Beauty 10.9%. Certain Digital Cameras, Laptops, Tablets, Mobile Smartphones and other listed exception categories use 6.9% on the first £1,000 of the item-level fee base and 3% on the remainder. A £1,200 eligible item has a £75 variable final value fee, before the fixed fee, regulatory fee and any VAT. Select the exact eBay-listed subcategory; do not apply a parent rate blindly to exceptions.
Business £100 example
For Everything Else at £100, the final value variable fee is £12.90, fixed per-order fee £0.40, and regulatory fee £0.35. Total platform fees before fee VAT and optional charges are £13.65. With £40 goods cost and no other costs, estimated profit is £46.35.
VAT, international fees and Promoted Listings
Amounts in eBay's Business rate card exclude VAT charged on seller services. VAT on goods, VAT directly collected by eBay and recoverable input VAT on selling fees are separate. Enter actual amounts where applicable; seller VAT registration by itself cannot determine the treatment of every transaction.
UK-registered business sellers have destination-based International Fees: UK 0%, Eurozone & Northern Europe 1.05%, US/Canada 1.8%, other destinations 2%. Private international delivery uses 3%. For currency conversion actually carried out by eBay, its UK seller conversion charge is 2.5% up to 30 November 2026 and 2.75% from 1 December 2026.
General Promoted Listings cost applies only to an attributed sale meeting eBay requirements; Priority is cost-per-click. They can both incur charges when legitimately charged. Never assume every advertised item produced an attributed sale. Performance surcharges and Premium Service discounts require account-specific eligibility; check actual Seller Hub details.
Returns, fixed costs and solver limits
Fee credits on refunds are not automatic. Only enter verified fee credits. Monthly Shop subscriptions and other recurring costs are allocated per order only when monthly volume is entered. Break-even and target prices recalculate category tiers and the £10 fixed-fee change rather than simply dividing by one constant rate. For absolute VAT amounts, price-dependent actual fees or seller fee credits, safe solving is unavailable because a new-price fee cannot be inferred.
Official eBay UK policy sources
Last checked: 8 October 2026
Independent estimate for UK-registered accounts listing on eBay.co.uk; eBay Motors, eBay Live, bulk baskets and unsupported subcategory exceptions require actual settlement data.
eBay UK selling fees – FAQs
Is selling on eBay UK free for private sellers?
Standard UK domestic private sales have no final value or regulatory operating fee, but listing allowance overages, upgrades, advertising and international orders can still incur charges.
Does a business seller pay a separate payment processing fee?
eBay UK includes payment processing in the final value fee structure and does not add a universal extra UK card processing fee.
Are fees charged on buyer-paid postage or VAT?
Final value, regulatory and international fee bases generally include buyer shipping and applicable taxes, even when the buyer tax itself is not seller revenue.
How are tiered fees calculated?
The tier applies per eligible item. For Digital Cameras or listed Computers, £1,200 has 6.9% of £1,000 plus 3% of £200, rather than a flat 3% of £1,200.
Does a promoted sale incur both General and Priority?
It can when both strategies legitimately generate charges; the General fee needs sale attribution, while Priority bills clicks. Use actual campaign records.