United Kingdom · GBP (£)

Amazon UK Profit Calculator

Find out what you keep from an Amazon UK sale after category-based referral fees, Individual or Professional selling-plan costs, FBA or FBM fulfilment, VAT, advertising and returns.

Sales conditions

United Kingdom · GBP. The selected marketplace is Amazon UK. Other platforms follow the same country list. No sample sale values are calculated until you enter them.
Sales conditions
Professional subscription is allocated using actual expected monthly unit sales.
Verified Amazon UK category referral schedule; minimum £0.25 per unit where applicable.
£
Actual buyer-facing unit price (including any VAT already in the listed price).
£
Enter 0 explicitly if the unit has no cost.
%
Used for pricing and advertising decisions.
£
Actual FBM postage plus any costs not already covered below.
£
Use Seller Central total including the fuel/logistics surcharge; no automatic 1.5% added.
Rates and costs are estimates. Amazon referral fees apply per item (including shipping and gift-wrap in the fee base). For FBA, enter the actual unit fee displayed in Seller Central, including existing surcharges; unverified size/weight tiers are not estimated. Professional fee allocation needs monthly unit volume.

What are Amazon UK seller fees in 2026?

Amazon UK offers an Individual plan at 75p per unit sold and a Professional plan at £25 monthly, before any applicable VAT. Referral fees depend on the product category and the total buyer-facing sales price including applicable postage and gift wrapping. A per-item minimum typically applies. This tool calculates one product category per order and applies the minimum separately to each unit.

Referral fee examples and price thresholds

Consumer Electronics and Computers are 7%. Baby Products are 8% up to £10, but 15% on the entire price above £10, not just the excess. Automotive and Powersports use 15% for the first £45 and 9% above £45. Electronic Accessories use 15% up to £100 and 8% on the excess. Clothing and Accessories have distinct £15 and £20 bands; eligible FBA clothing over £40 uses the first £40 at 15% and excess at 7%. Check your exact Amazon category before relying on a result.

Individual versus Professional for multi-unit orders

Individual charges 75p for every unit sold, not every checkout order. Professional charges £25 per month irrespective of order count; the calculator allocates it over expected monthly units. For example, 100 units per month means 25p per unit; two units in one order therefore allocate 50p. Monthly orders are a separate input for projecting monthly profit.

FBA versus FBM: which costs are included?

FBM sellers enter their actual postage, packaging and handling costs. FBA sellers enter their Seller Central fulfilment fee per unit and optional storage, inbound, placement, removal, returns and aged-inventory allocations. UK FBA rates vary by dimensions, weight, programme and date. This calculator intentionally does not guess those rates.

Low-Price FBA and the 2026 surcharge

Reduced Low-Price FBA eligibility expanded to many products priced at or below £20 in January 2026, but exclusions and size/weight limits still apply. From 17 April 2026, Amazon applies a 1.5% fuel and logistics-related FBA surcharge. Amazon's current Revenue Calculator and Seller Central fee preview reflect this surcharge. If your entered actual FBA fee already includes it, do not enter any additional surcharge.

UK VAT: merchandise versus Amazon service fees

UK VAT treatment varies by seller, transaction and Amazon collection rules. Seller-remitted VAT already contained in the price is removed once from economic revenue; buyer VAT collected by Amazon is excluded. Amazon selling fee VAT and FBA VAT can be entered separately, together with recoverable input VAT. VAT registration alone is not sufficient to presume a particular charge or deduction. If a tax amount cannot be projected to another selling price, price solvers become unavailable rather than silently assume a VAT rate.

Refunds, advertising and realistic net profit

Amazon normally credits a referral fee on a qualifying refund but retains a Refund Administration Fee of the lesser of 20% of that refunded referral fee and £5. For the full-order refund mode, the buyer payment is removed from expected revenue and the refunded referral fee is credited separately from the administration charge. In actual or partial refund scenarios, enter the refunded buyer amount within expected return loss. Other return losses and FBA handling costs are distinct. Partial refunds and unusual order structures need actual Seller Central values.

Advertising can be modelled as an allocated actual cost or as a percentage of the sale; not both at once. Net profit includes product cost, fulfilment, applicable VAT, selling-plan charges and other stated expenses. Break-even and target-margin prices rerun the actual UK fee calculation, including step changes, instead of using a generic flat percentage.

Frequently asked questions

Is an Amazon UK FBA fee the same as an FBM shipping cost?

No. FBA fulfilment is an Amazon charge, while FBM postage is paid directly by the seller. Do not record the same cost twice.

Is Professional always cheaper than Individual?

No. The answer depends on monthly unit sales and other plan benefits. Enter actual expected units rather than assuming a fixed order volume.

Why are price solvers sometimes unavailable?

An actual referral fee or absolute VAT amount may not remain unchanged when you raise or lower your selling price. When that relationship is unknown, the tool cannot reliably infer a future price.

Official Amazon UK sources

    Official fee policies verified 9 October 2026. Actual account terms and effective dates should be checked in Seller Central.

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